The Power of Summits: Scaling Your Online Business as a Host and Speaker

In the ever-evolving landscape of online entrepreneurship, finding effective ways to grow your business and establish your authority is crucial. There are many strategies one can implement to get more traffic and interest in your expertise.  One powerful strategy that has gained significant traction in recent years is hosting and participating as a speaker in online summits. These virtual gatherings offer a multitude of benefits for both hosts and speakers, making them a valuable tool for collaborating and scaling your online business.

Malva Gasowski, one half od Spectacular Summits recently took part as a speaker at the Simplify, Streamline and Scale Your Online Business Summit. There she dove into the benefits and potential areas of growth that both summit hosts and speakers need to be aware of before taking part in a summit. 

Here are a few things that she shared with Donna the summit host.

Hosting your own Summit can benefit you in the following ways:

  1. Networking Opportunities: Hosting a summit enables you to connect with influential figures in your field. These connections can lead to collaborations, partnerships, and invaluable networking opportunities that can further expand your business.
  2. Expert Positioning: Hosting an online summit positions you as an authority in your niche. By curating a lineup of industry experts and thought leaders, you can establish your credibility and expertise, gaining trust from your audience.
  3. List Building: Summits are excellent for growing your email list. Participants are often required to opt in to access the summit, allowing you to capture valuable leads interested in your niche. This list can become a powerful asset for future marketing campaigns.
  4. Monetization: You can monetize your summit through ticket sales, sponsorships, or even upselling attendees to premium content or courses. This additional revenue stream can significantly impact your business growth.
  5. Content Creation: Summits generate a treasure trove of content. You can repurpose summit sessions into blog posts, podcasts, webinars, or social media content, extending the reach and longevity of your event.

Strategically speaking at other people's Summits gets you

  1. Increased Visibility: Speaking at summits exposes you to a broader audience ideally your own avatar. You tap into the host's existing community, helping you reach potential clients or customers you might not have reached otherwise.
  2. Establish Authority: Speaking at a summit can position you as an expert in your field.  You need to be strategic with the content you share and how you share it. This is your 'sample' of expertise, you need to make sure it is valuable. Your insights and knowledge are showcased to a captive audience, helping you gain recognition and trust.
  3. Networking: Participating as a speaker allows you to connect with fellow experts and potentially open doors to collaborations and partnerships. Building relationships within your industry can lead to exciting opportunities down the road. Your summit host is your collaborator make sure you are a valuable speaker that enriches their hosting journey.
  4. Content Syndication: Summit organizers often provide speakers with promotional materials and recordings of their sessions. You can use these resources to enhance your own content strategy and build your personal brand.
  5. Learning Opportunities: Being part of a summit can also be a valuable learning experience for you. If you get access to the summit as a speaker you too can learn from industry experts. You get to hear from other speakers, gain new insights, and stay updated on industry trends.

Virtual summits are a powerful tool for scaling your online business, whether you're the host or a featured speaker. They offer opportunities to position yourself as an authority, grow your email list, network with industry experts, and monetize your expertise. So, if you're looking to take your online business to the next level, consider diving into the world of virtual summits - it might just be the business growth strategy you've been searching for.


Download the Free Workbook :
"8 Things You Need to Know Before Building a Summit"

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This workbook has the 8 important steps of building and hosting a summit laid out for you. It contains key questions which we coach you through, to get you thinking about how you want to build your summit. At the end of the workbook you will have your basic summit outline.

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